I’m George. Engineering Manager at by day, builder by night.

I got tired of seeing creators lose 10%+ on every sale to platforms that don’t do much.

So I built IndieStand, a storefront where creators keep 100% of their sales.

The problem

Most platforms take a cut of every transaction:

• Gumroad: 10%
• Payhip: 5%
• Lemon Squeezy: 5-8%

Sell $10k/year? That’s $500-1000 gone.

The bet

What if creators just paid a flat monthly fee instead?

Predictable cost. No surprises. Keep everything you earn.

What’s next

I’ll be sharing the real decisions behind building IndieStand here — tech choices, pricing strategy, lessons learned.

Follow along.